The Superbowl is arguably the most anticipated event in US sport each year, but one of their highlights are the commercials specially made to be shown anytime there is a break in play. But how much do tv networks make from this one event?
An expensive 30 seconds
This year, 2018, it was reported that a 30-second ad spot during the Superbowl cost approximately $5 Million and understandably so, with over 100 million people tuning in it is a great time to get the name of your brand out there or continue to establish yourself as one of Americas biggest names.
If the Superbowl was not your scene, that $5 Million advertising cost could go a lot further elsewhere. It could get you 8 weeks in Times Square, 100 front page ads on the New York Times or even 250 million impressions on a sponsored photo on Instagram.
What could I afford?
If we say that the mean household income in the USA is approximately $50,000, that would mean that if you paid no taxes and spent all that yearly income on a Superbowl advert, you would be able to buy 0.3 seconds worth of advertising. With tv being shown at a frame rate of around 25 fps, you will manage to buy about 8 frames to be broadcast across the nation, which might be enough if you were going for some subliminal messaging techniques.
How much money did they make?
So, with about 50 minutes worth of commercials shown during the Superbowl yesterday, that means that $500 million was generated in small gaps between plays. That’s a lot of money, that’s enough money to pay the winning team, the Philadelphia Eagles, roster’s salary 2.5 times and still have money left over.
How much has the Superbowl ever made?
Let’s use the estimate that each year there is 50 minutes worth of adverts, and I make clear this is an estimate, the earlier years are likely to have significantly less. If we add up all the earnings from each Superbowl from adds alone, you would have close to $7.7Billion, now that’s a lot of money. Put that together with all the ticket sales, merchandising and endless other income streams, it’s needless to say that the Superbowl definitely brings home the bacon for everyone involved.